Friday, July 26, 2024, at 10:00 AM

Join us for a day of celebration and create unforgettable memories with your friends and family!

Become a Sponsor

2024 Parade Theme is Celebrating the Musical Ride

Starts on Main Street, North on 5th Avenue N, East on 2nd Street N. Finishes at the fairgrounds.

It’s a BIG Deal 

Don’t miss the Swan Valley Chamber of Commerce Northwest Roundup Parade. Experience the vibrant energy and community spirit as colorful floats and lively performances come together to create a truly memorable spectacle. Stores and businesses close and thousands of spectators line the streets. With over 100 entries the parade is an expression of community spirit & creativity. 

The Swan Valley Parade is organized by the Swan Valley Chamber of Commerce. If you’re interested in participating in the parade, please reach out via email at

Northwest Roundup and Exhibition Schedule

Thursday July 25 to Sunday July 28

Platinum Sponsors

New Era AG
The Empty Bobbin
Formo Motors
Cree Star Gifts
Stealth Customs
Swan River’s Key Chevrolet Buick GMC

Gold Sponsors

Cook & Cooke Insurance Brokers
Manitoba Liquor & Lotteries
LP Building Solutions
Star and Times
Super 8
Swan Premium Softwood Shavings
Valley Bearing & auto LTD

Silver Sponsors

New Era AG
Ampbell Construction
Swan Valley Credit Union
The Klassen
Pattison Agriculture
Rough Country Agriculture
Swan Hills Auctions

Bronze Sponsors

Formo Motors
Elbert Chartrand Friendship Centre
Swan Valley Veterinary Clinic

Why Become A Sponsor?

Want to be part of the Northwest Round-Up and Exhibition? Learn about our sponsorship opportunities! 

Sponsoring the Northwest Round-Up and Exhibition means: 

  • Brand Recognition 
  • Generate buzz about your business 
  • Engage spectators and participants 

By sponsoring NWRE, you are supporting more than the rodeo and exhibition, you are supporting the entire Swan Valley and all the local businesses and organizations that benefit from this amazing show.

For more information or to book your sponsorship, please contact us:

Austen Anderson
Phone: 204-281-3560