Dust off your boots for live entertainment!


The Northwest Round Up offers a variety of events for music lovers. Friday and Saturday Night rodeo dances are a long-standing tradition and feature live entertainment.


Purchase Your Gate Pass NowBecome a Sponsor

Not The Same Old Song & Dance

Whether you’re looking to enjoy some great music, experience the thrill of a live performance, or show off your own skills, the entertainment stage at the Northwest Round Up & Exhibition is the place to be. So come on down and experience the excitement for yourself!

Live Entertainment

From toe-tapping dances to electrifying concerts, the entertainment stage at the exhibition offers a variety of performances to suit all tastes.


Experience the energy and excitement of the crowd, the electrifying performance of amazing artists, and more during our live concerts. 

Northwest Roundup and Exhibition Schedule

Thursday July 27 to Sunday July 30

Platinum Sponsors

New Era AG
The Empty Bobbin
Formo Motors
Cree Star Gifts
Stealth Customs
Swan River’s Key Chevrolet Buick GMC

Gold Sponsors

Cook & Cooke Insurance Brokers
Manitoba Liquor & Lotteries
LP Building Solutions
Star and Times
Super 8
Swan Premium Softwood Shavings
Valley Bearing & auto LTD

Silver Sponsors

New Era AG
Ampbell Construction
Swan Valley Credit Union
The Klassen
Pattison Agriculture
Rough Country Agriculture
Swan Hills Auctions

Bronze Sponsors

Formo Motors
Elbert Chartrand Friendship Centre
Swan Valley Veterinary Clinic

Why Become A Sponsor?

Want to be part of the Northwest Round-Up and Exhibition? Learn about our sponsorship opportunities! 

Sponsoring the Northwest Round-Up and Exhibition means: 

  • Brand Recognition 
  • Generate buzz about your business 
  • Engage spectators and participants 

By sponsoring NWRE, you are supporting more than the rodeo and exhibition, you are supporting the entire Swan Valley and all the local businesses and organizations that benefit from this amazing show.

For more information or to book your sponsorship, please contact us:

Austen Anderson
Phone: 204-281-3560